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We're proud to announce that we've taken the next steps going beyond being “cruelty-free” and beyond “not tested on animals” to officially become Leaping Bunny certified! We will start to roll out new packaging to reflect this starting in 2020.
In an effort to hold companies responsible and help consumers navigate ethical products, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics. From there, they created the Leaping Bunny Certification, an internationally recognized logo that helps make shopping for animal-friendly goods an easier and more trustworthy experience.
All companies that are Leaping Bunny Certified must comply with the Corporate Standard of Compassion for Animals. This is a voluntary pledge that companies make to remove animal testing from every stage of development. To ensure the standard is upheld at all levels, the company’s ingredient suppliers also make the same pledge – resulting in products that are 100% free of animal testing.
Here’s a step-by-step guide to help you navigate Kiss & Tell rewards so you never miss a chance to treat yourself.
At the end of the day, being an informed shopper is the best way to navigate the “natural” beauty landscape. Your skin and your wallet will thank you—and you’ll avoid falling for greenwashing that looks good on the shelf but doesn’t deliver real results.
Because in the end, a lip balm isn’t just a lip balm. It’s a reflection of values. And we believe those values should protect both your skin and the planet.
