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Eco Lips is now Leaping Bunny Certified

2 min read

We're proud to announce that we've taken the next steps going beyond being “cruelty-free” and beyond “not tested on animals” to officially become Leaping Bunny certified! We will start to roll out new packaging to reflect this starting in 2020.

What Is The Leaping Bunny Logo?

The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. The Logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world.

Leaping Bunny Certification: The Facts

In an effort to hold companies responsible and help consumers navigate ethical products, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics. From there, they created the Leaping Bunny Certification, an internationally recognized logo that helps make shopping for animal-friendly goods an easier and more trustworthy experience.

All companies that are Leaping Bunny Certified must comply with the Corporate Standard of Compassion for Animals. This is a voluntary pledge that companies make to remove animal testing from every stage of development. To ensure the standard is upheld at all levels, the company’s ingredient suppliers also make the same pledge – resulting in products that are 100% free of animal testing.

Why shop cruelty free?

Did you know that 80% of the world still allows animals to be used in cruel tests for cosmetics? And almost all countries still allow animal testing for cleaning products. Countless rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, lipstick and washing up liquid.

But it doesn’t have to be this way; animal tests are being replaced with quicker, cheaper and more reliable non-animal methods. And companies can use ingredients which are already known to be safe.

We took the pledge because it aligns with Eco Lips' values and satisfies the ever-growing desire of consumers demanding ensured cruelty-free products. You can shop all Leaping Bunny companies here.

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