Have you ever used a product made with upcycled ingredients? If not, let's blow your mind with some cool factoids. Upcycled ingredients are those that would otherwise go to waste - but they can be just as effective than their traditional counterparts.
This may be the first time you've heard of the term 'upcycled' or 'circular beauty'. Maximizing natural resources and cutting down on waste makes for responsible beauty. Because consumers demand sustainability from their products, circular beauty is gaining traction. The circular process of transforming by-products or waste materials into products of higher quality or value is called 'upcycling'.
These are just a few of the many reasons why we love our upcycled cloudberry oil! With its nourishing and protective qualities, and regenerative nature, it's an excellent addition to any daily skincare routine. To experience its benefits for yourself, try our new Morning Facial Oil or Daytime Plumping Lip Mask today.
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