Why We Built the Plant Pod®—And Why Plastic-Free Innovation Can’t Wait

It started with a simple question: Why do lip balm tubes have to be made of plastic?

As we peeled back the layers, the answer became alarmingly clear. Traditional plastic packaging isn’t just a pollution problem—it’s a health risk, too.

A new study published in eBiomedicine found that exposure to phthalates, chemicals commonly used to soften plastic, contributed to over 368,000 deaths from heart disease globally in 2018. That’s right—plastics could be impacting your cardiovascular system, hormone balance, fertility, and even your children’s brain development.

And here’s the kicker: phthalates are everywhere—from PVC and packaging to the synthetic fragrance in your favorite lip balm.

So we did what we do best: innovate.

We launched the Plant Pod®, the world’s first 100% plastic-free lip balm tube, made from sustainable, home-compostable plant material like sugarcane. Not only does it cut down on landfill waste, but it helps reduce your exposure to plastic-based toxins, too. No microplastics, no phthalates, and no synthetic fragrances—just good-for-you ingredients in better-for-the-planet packaging.

Why it matters:

• Phthalates disrupt hormones. They’ve been linked to lower testosterone levels, reproductive issues, and even developmental problems in children.

• They’re a cardiovascular risk. Phthalates cause systemic inflammation, which can worsen heart disease—especially in adults over 55.

• They’re nearly impossible to avoid—unless we change the system.

That’s where we come in. We’re not stopping with the Plant Pod®. Our team is constantly researching next-gen, plastic-free solutions to make clean, conscious living more accessible.

We believe your lip balm tube shouldn’t come with a side of endocrine disruption—and that every small step toward cleaner, healthier packaging is a giant leap for collective wellness.

Let’s keep pushing boundaries—together. 💚