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Eco Lips Introduces Cruelty-Free & Vegan Face Serums and Oils

2 min read

CEDAR RAPIDS, IA – April 20, 2023 – Eco Lips, known as the original organic lip balm brand, has just announced the expansion of its beloved brand to now include facial serums and oils. With 20 years of experience bringing effective lip care solutions to the market, Eco Lips continues its mission to offer all-natural, toxin-free skin care products that nourish and rejuvenate the skin.

Eco Lips has always pursued an eco-friendly approach to health and beauty, and the launch of these four new products takes their commitment even further.

“Our team really wanted to create a line that keeps our customers’ skin feeling nourished 24/7,” said Steve Shriver, CEO and Founder of Eco Lips. “That’s why we created a morning, nighttime, and an anytime serum and daily oil. Now there’s something for any skin type, any time of day. The products also come in recyclable packaging, which is something I believe in wholeheartedly.”

The latest collection presents a wide range of high-quality face serums that provide intense hydration, brightening, acne control, and anti-aging benefits for all skin types and even feature upcycled cloudberry oil.

"The ingredients included in this line are very well thought out," said Kendra Aarhus, beauty artist and salon owner of The Radiance Room. "I am specifically impressed with the inclusion of niacinamide and bakuchiol as they solve some pretty big skin care concerns that my clients are talking about every day. I think everyone should be using a Vitamin C regimen, so I appreciate that these products are priced accessibly."

From natural oils to herbal extracts and essential vitamins, Eco Lips allows customers to naturally support their skin’s health with a range of powerhouse ingredients they can feel good about using. The facial care line will be test marketed direct to consumers through before launching nationally into retail stores.


About Eco Lips

Eco Lips is the original organic lip balm brand, offering all-natural, toxin-free lip and skin care products for over 20 years. Operating with ethical practices at the forefront, Eco Lips harnesses 100% renewable energy to create top-tier, USDA organic, gluten-free, and Fair Trade Certified™ beauty products. Their dedication to sustainability is showcased through their Non-GMO Project Verification, Leaping Bunny Certification, and plastic-free packaging. As a certified B Corporation, Eco Lips prioritizes the triple bottom line - people, planet, and profit. In 2021, the company purchased Simply Soothing, the maker of Bug Soother. Additionally, Eco Lips offers Private Label and Contract Manufacturing services for businesses seeking to align with Eco Lips’ values. For more information, visit